Beauty company under fire for 'humiliating' acne blogger

Beauty blogger, Khadeeja Khan, who has won tons of fans for her honest posts about her struggles with acne was left 'humiliated' after being dropped by L’Oréal because of her skin problems.

Kadeeja Khan, 21, from Birmingham was approached to be involved with a trip to Paris for the launch of a new vegan hair dye range, but then received an email saying: 'L’Oréal can't be working with people with skin issues.'

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Khadeeja Khan using make-up to cover acene and acne scars

 (Allure)

She told The Sun newspaper, 'After I’d already got my hopes up I was completely let down and insulted by their reason for not wanting to work with me. It just shows that L’Oreal only want to work with people with perfect skin, but that isn’t real.I know internet trolls will say horrible things to me, but to have that confirmed by an international brand has made me feel like there isn’t any space for people like me online.'

A spokesperson for L’Oréal apologised and said that a modelling agency had accidentally cast multiple bloggers with skin issues for the hair colour launch, and once the mistake was realised, it was 'poorly and insensitively communicated' to people.

Khadeeja took to her Instagram, which boasts 129k followers to talk of her disappointment at the global beauty brand, she wrote:

To think we're supposed to live in an advanced society that not only ACCEPTS of ALL walks of life but actually embraces people of all backgrounds, religions, ethnicities and disabilities.. Shame on you L'Oréal.

L'Oreal has come under fire in the past when it dropped Transgender activist, Munroe Bergdorf, for the comments she made in regards to systemic racism on her personal social media.

One of the faces of L’Oreal’s new diversity initiative, Bergdorf was the company’s first transgender representative. Including a black transgender model was viewed as a big step forward for the beauty industry, with many viewing her recent firing as symptomatic of how disposable diversity is within the industry. In the wake of Bergdorf’s sacking, the black model and DJ Clara Amfo quit a L’Oreal campaign in solidarity.

Once again, L'Oreal finds itself in the news for using and discarding minority beauty bloggers but these bloggers are fighting back, using their respective platforms to uncover the hypocrisy of the beauty industry as a whole.