Today,
brands are replacing traditional marketing methods with social media
marketing. Well, of course, social media marketing is here to stay. In
the simplest term, social media marketing is the use of the internet to
promote products or services via social media platforms.
The best thing about social media is
that businesses can monitor their campaigns, evaluate success and
engagement as well as their Return on Investment.
Instagram was bought by Facebook in 2012
and since then, it skyrocketed in terms of the number of users and its
effectiveness when it comes to internet marketing. This has made it be
the perfect social media tool for the modern generation.
It’s great on mobile, easy to use, you can get a huge following fast and you can also buy automatic Instagram likes as well so that your posts get a quick engagement.
Since people are more attracted to
images and videos than textual content, Instagram wins a lot on this
since it was developed as an image sharing platform. So, businesses can
share content to promote their products or services and also engage with
their prospective customers and attract new ones.
That being said, here are the reasons why Instagram is the best social media tool for 2019.
1. Instagram Has a Huge Fan Base
Instagram is currently boasting more
than 1 billion monthly active users which means when you post your
content to promote your products or services, it gets to the eyeballs of
plenty of users. The best part is that the growth is rapid and is not
showing any signs of going down.
2. Instagram Provides Effective Content Display
Instagram is a user-friendly platform
with a simple and streamlined interface, unlike other social media
platforms. Instagram allows business owners to display their content
through photos and short videos accompanied by captions.
Well, this can also be done on other
platforms like Facebook. But Facebook is jammed with a plethora of other
photos, sidebars, tabs and links which makes it difficult for users to
see content they are searching. Instagram will display your content in a
much more attractive way to grab users’ attention.
3. You Can Promote Your Products or Services on Instagram While on the Go
Initially, Instagram used to be strictly
accessible on mobile but has recently rolled out a desktop version.
Considering the fact that mobile usage is on the rise today and more
customers are searching for products or services on the internet using
their mobile devices, Instagram wins the battle to become the best tool
for mobile users. This means your next sale is a click away.
4. Instagram Enables You to Promote Your Products or Services to Younger demographics
Facebook, Twitter, and LinkedIn
are currently targeting older demographics but Instagram is targeting
the younger audience. 71% of active users are in the age of 18 to 29
years. This means that if your business sells products for people within
that age bracket, then you should ensure you have an active Instagram
business account.
5. Instagram Users “Do Not Sleep”
In a study conducted by Forrester
Research, it was discovered that Instagram users have higher chances of
commenting, sharing or liking a post than Twitter or Facebook users.
This is important because the most fulfilling thing when you post
content on social media is to get feedback in form of comments, likes,
and shares. This shows how people are interacting with your content and
can help you to know where you are not doing it right.
6. Instagram Users Are Active And Spend A Lot Of Time On The Platform
As a business owner, you want to see
that your content is getting huge readership and so you will want to
share it in a place where there are active users. It is thought that
smartphone users spend utmost 3 hours per day on Instagram where
teenagers spend almost the whole day accessing their Instagram accounts.
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