Rapper Drake Launches Cannabis Brand

Rapper Drake has partnered with. Canopy Growth on a new cannabis venture, the company announced Thursday, expanding the Canadian potgiant’s list of celebrity backers.
He joins SethRogen, EvanGoldberg, Martha Stewart and Snoop Doggin partnering with Canopy Growth.
The new company, More Life Growth Company, will be based in Drake’s hometown of Toronto.
Drake will own. 60percent of the company, while canopy will retain a 40-percent stake and distribution rights, and runits day-to-day operations.
“Drake’s perspective as a culture leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledgewill allow our new company to bring an unmatched cannabis experience to global markets,” Canopy chief executive Mark Zekulin said in a statement.
For his part, Drake called the business venture “really exciting.” “The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing,” he said.
Comedians Rogenand Goldberg (“Super bad,” “Pineapple Express” and “This isthe End”) launched Houseplant in March with Canopy Growth.
rapper snoop Dogg partnered with the Smith Falls, Ontario company in 2016tocreatethe brand “Leafs by Snoop” or lbs, while his friend and lifestyle guru Stewart plays an advisory role in the development of its CBDor cannabidiol products.