5 Best Influencer Marketing Campaigns | Socio Influencer

Are you too considering incorporating influencer marketing in your next digital plan? Well, if you’re not, it might be a big mistake. Influencer marketing can help your brand in a major way by making your brand visible to a larger audience. Simply put, you can piggyback on an influencer’s established audience to bring your brand into focus.

Below are a few examples of Indian brands that leveraged the power of influencer marketing that you can draw inspiration from.HDFC: HDFC came up with a brilliant influencer marketing campaign for their ‘Millennia card’ nudging millennials to spend in a healthy manner and also inculcating in them the habit of saving money. They roped in about 50 influencers including Radhika Apte, Ankush Bhaguna, Shagun Segan etc. to post identical posts on their social media. The post was 3D and acted as a thumb stopper.

Paytm: To launch a new feature enabling the users to book railway tickets, quick and hassle-free simply by using IRCTC credentials, Paytm roped in 50 travel and lifestyle bloggers alongside various social media pages. They collectively promoted the new feature, witnessing a massive reach and engagement.
Sugar Cosmetics: A leading cosmetics brand in India with a strong social media presence, regularly partners with influencers at different tiers for their promotions and launches.

 The influencers are encouraged to use Sugar products in their own unique ways. They also partnered with bollywood celebrity Tapsee Pannu for their campaign #BoldAndFree which was a massive hit.

Heads Up For Tails: Heads up for tails is an Indian pet care brand that tied up with various micro and macro influencers and experimented with various content formats. This helped them not only better develop their content strategy but also added to their ever-growing audience on social media.

Mama Earth: Mama Earth, an Indian natural beauty brand founded by a husband-wife duo collaborated with both, micro and macro influencers across various social media platforms to create brand awareness and promote their products. They have launched various successful campaigns like the #ShadiWalaGlowEveryday campaign with brand ambassador Shilpa Shetty Kundra.

Remember, these successful campaigns were not just about brands reaching out to influential people to promote their products and services. There needs to be a well-strategized plan in place.

Conclusion

Instagram Influencer Marketing is growing & will not be slowing down soon. These and other skilled content creators are transforming the creators’ economy, providing enormous possibilities for businesses and brands. An Influencer Marketing Agency in India helps brands collaborate with influencers.